Website traffic is the number of visitors. More visitors means more advertising, engagement, and conversion opportunities.
You should steadily build or maintain website traffic. What if traffic drops? Slow or sudden, the outcome is the same: A smaller audience that views your content and could generate revenue.
Worryingly, site admins may not know why traffic drops. Multiple traffic sources and factors affect your site’s ranking and accessibility, thus tiny drops may be related to several independent or codependent circumstances.
Importance of Website Traffic :
When it comes to establishing your business’s trustworthiness in today’s digital age, a website is a simple way to do so.
Your business, brand, blog, charity, etc., can all benefit by having a website to help spread the word.
Learn more about Importance of Website Traffic in Your Business
Analyze Your Website’s Traffic
More visitors to a website may not actually equate into more potential customers. This is possible due to the fact that not all web users are created equally.
There are two types of online traffic: the first is meaningless and goes as soon as it arrives, while the second is high-quality and stays and converts.
Analyze These Key Website Traffic Metrics
Here are some important ways to measure website traffic:
- Page Views
- Unique visitors
- Organic search traffic
- Average visit duration
- Bounce Rate
- Percentage of New Visits
- Top traffic sources (Like Social and Google)
How to Analyze Your Website’s Traffic
There are an amount of available tools that will help you track the traffic to your website.
- Google Analytics
- Google Search Console
- Analysis of Competitors
learn more about Analyze Your Website’s Traffic
A website with a little number of high traffic is actually more useful than one with a huge number of useless visitors. Check out our list of the Best Free Website Traffic Analyzers.
Why is Your website Traffic down?
Site owners must first figure out what is leading their traffic to drop before they can increase it. It’s not enough to know that traffic is dropping when you have multiple traffic sources like email, social media, organic, and referral. You need to find the exact cause of the decline and take action to solve it.
It is possible to figure out which traffic source is leading your numbers to drop by using a variety of techniques. Those are the next items on our list, so stay with us.
Common Reasons Why Your Site Traffic Dropped
- Website Design & Recent changes
- Keyword cannibalisation
- Algorithm updates & trends
- The Tracking Code ( Tracking errors)
- Ranking losses
- Trends Over Time
- Server Overload
- Competitors are steadily improving.
- Failed redirects
- Changes to the SERP layout
- Page speed
To learn more you can check our Common Reasons Why Your Site Traffic Dropped.
Website Traffic Type and Diagnosing Traffic Drops
Web traffic is described as the amount of website visitors. An internet business’s traffic is measured in “sessions,” which is a common method for determining its performance.
- Organic Traffic
- Paid Traffic
- Referral Traffic
- Direct Traffic
- Social Traffic
- Email Traffic
Learn More about our guideline of Website Traffic Type and Diagnosing Traffic Drops.
How to Fix Traffic Drops
1. Check the Traffic Drop reports to identify recent changes.
Drops in traffic are generally the result of a number of factors working together to reduce the amount of traffic that come to your site for the first time. Your best bet is to look at any recent modifications to your website’s linking strategy or advertising objective.
First, ask yourself these questions:
- Is it a slow and steady decline?
- Did the drop in traffic just last a few days?
- Does it indicate that the traffic is recovering on its own?
A simple look at your Google Analytics graph will help you figure out the cause of the decline in traffic. Perhaps you’ve been penalized by Google because your search engine rankings have plummeted to an all-time low.
Your site might just have encountered connectivity issues that were fixed over the course of a few days if the drop lasts only a few days and shows to be recovering on its own.
2. Be better than the competition.
Sometimes it’s not your site that’s the issue. If your competition has managed to corner the SEO market for your industry or have changed their marketing techniques to better target shared customer segments, you may see a drop in traffic.
To determine if this is the case, start by searching for your site’s primary keywords across popular search engines and see what comes up. If you notice competitor sites have pushed yours down the list, they may be outperforming your search optimization.
How are competitors able to acquire traffic?
7 Ways to Gain Traffic from Your Competitors’ Websites
- Concentrate on their keywords.
- Improve your domain’s authority.
- Checking your sources to evaluate if social media traffic has reduced.
- Utilize a proportion of your competitor’s high-quality links.
- Need to generate content and design web pages that are better to any websites ranking higher than you.
- Become more influential.
- Utilize paid marketing techniques.
3. Check it out for both new and returning users.
Various factors for traffic fall can be identified depending on the type of user.
The number of new users could be a sign of a problem with how people are discovering your site or how it shows in search results. This could be a sign of a Google penalty or a need for new keyword research.
Returning users, on the other hand, may suggest a problem with your site’s structure and user-friendliness. Maybe your site is generating multiple 404 Not Found issues, or your site’s loading speed is too slow, and visitors are leaving because of a bad experience.
4. Find out where your traffic comes from.
You can begin to explore the drop in traffic once you know what forms of traffic have dropped.
Types of Web Traffic:
- Direct : visitors who type in the URL directly into their browser’s search bar or who click on a bookmark to get in to your site.
- Organic: Visitors that visited your site through a search engine like Google.
- Paid: Visitors that come on your site as a result of sponsored advertisements such as banner ads or Google Ads.
- Referral: Your “referral network,” which is made up of partners who link to your site from their own, brings website visitors.
- Social: Social networking sites traffic from sites like Twitter, Facebook, and Instagram.
If most of your traffic used to be Direct but has fallen, your user landscape may have changed. Your users may be going to a competitor’s site because of a recent campaign.
Again, if your Organic traffic suddenly drops, you may have been penalized with a Google Penalty. These penalties can be damaging to your site traffic if the fall is rapid and large. Check your Google Webmaster Tools account for a penalty notification.
5. Keep your site in good condition.
Search engines use a range of factors to rank and index your website. Take a look at the current scenario and how it may affect visitors if traffic is dropping.
What happens when the site is slow to load?
You’ll lose viewers and lose search engine rankings if your site takes too long to load because of large image or video assets. Layout and functionality issues are also a point of conflict.
What impact do broken links have on your website?
The number of visitors who arrive at your site and quickly leave may be increasing due to broken links or content that has no value.
To gain more Knowledge, you can read our article of “Top Business blogs for Entrepreneurs in New York”