More website traffic do not always convert into more sales leads. Since not all internet users are created equal, this can happen.
There are two types of website traffic: the first is worthless and leaves as soon as it arrives, and the second is high-quality and remains and converts.
A website with a little number of high-quality traffic is actually more valuable than one with a large volume of worthless visitors that just leave. You can check our Top Free Websites Traffic Checkers.
Analyze These Key Website Traffic Metrics
If you want to know how prominent a site is, what should you search for?
There are a number of critical indicators that shed light on the effectiveness of a website and the tactics employed by the company.
The following are important website traffic metrics to evaluate:
Page Views: An increase in Page Views indicates an increase in page views over time. Measures the number of times each page has been seen by visitors on your website It is important to keep in mind that a single visitor may rack up repeated visits to the same page.
Unique visitors: The number of persons that visited a website at least once over a specific time period is known as unique visitors. Even if an user connects back to your site more than once, each visit is recorded as a separate visit.
Organic search traffic: Visitors who came at a website following conducting an internet search. All visitors to your site are recorded here, regardless of how many pages they’ve accessed.
Average visit duration: Website visitors spend an average number of minutes per visit. After they come, the average duration rate shows you how long users spend on your site. Not to panic if it appears to be too short. Three to five minutes is the typical length of time a visitor spends on a website.
Bounce Rate: Bounce Rate is the proportion of visitors that depart a website without visiting another page. Bounce rate represents the percentage of visitors who immediately abandon your website after landing on it, typically because the content isn’t really what they were seeking. The typical percentage of site exits is between 50 – 59 %.
Percentage of New Visits: This metric tells you what percentage of your traffic is from first-time visitors. You want this number to be high if you’re searching for new business. You want it to be lower if you want customer loyalty.
Real-Time Traffic: You’ll be able to see the current amount of visitors to your site in real time. A good time to use this tool is when you’re launching a campaign and want to know if it’s having an impact right away.
Top traffic sources: Online platforms like Social and Google are responsible for the majority of visitors to the website.
- Social Media Analytics: This tool shows how much social media traffic you get and which platforms send the most visitors. Aim for 50% social traffic and 50% organic search engine traffic.
- AdWords Measurements: Connect your Google Analytics account to your AdWords accounts to monitor the performance of your online advertising campaigns.
How to Analyze Your Website’s Traffic
With this data, you may find out how many people are visiting a specific website from your competition. It’s equally important, however, to keep tabs on the traffic to your own website. There are common reasons your Website traffic is dropping.
There are an amount of available tools that will help you track the traffic to your website.
Google Analytics
Google Analytics is one of the most widely used of these tools. You may utilize the system’s sophisticated reporting tools to keep tabs on your site’s web traffic and user behavior.
Using this tool, you’ll be capable of learning more about your visitors’ demographics and where they come from.
Add a tracking code to your website in order for using Google Analytics. There are a number of plugins available for WordPress that make the process easier.
Some of the tools on this list, such as Google Analytics, allow you to link your website data to a more viable approach so that you may compare it with your competition.
Google Search Console
You can also use Google Search Console for free to see how many people visit your website.
Managing how Google treats your website is the prime objective of Google Search Console. For example, you can tell if Google’s crawlers are having difficulty finding your site.
Your website’s performance may be monitored in real time to monitor how your rankings have evolved and which pages are driving in the most traffic using the platform’s full list of relevant keywords for your site.
Analysis of Competitors:
Taking a look at the traffic on other websites is an essential component of developing efficient company strategy.
There are numerous free site checker applications accessible to evaluate the operation of a website. Our top recommendations are as follows:
- SEMRush
- Ahrefs
- UberSuggest
- WebCEO
- Sitechecker
- SimilarWeb
- SerpStat
- SERanking
The free versions of some of these tools have restrictions on the quantity of data you can view. In most situations, you may try out a solution without having to pay anything up front.
Analysis of your competition’ traffic is crucial, but so is analysis of your own. Free tools like Google Analytics can help you analyze your website’s traffic and understand about user preferences.
How to Improve the Quality of Traffic
Make changes if your bounce rate is incredibly high and your other data are truly embarrassing. When it comes to website performance, these changes can be made even if you’re an experienced statistician.
In order to boost your website’s quality traffic, you must first make changes to your website content.
You can start by making the new actions:
Navigation
Visitors will be able to quickly find and access the desired information for if a website’s navigation is streamlined. As a basic guideline, make sure that each page on your site can be obtained in no more than five clicks.
Content Quality and Diversity
It’s always been necessary to have high-quality content that attracts great website traffic, but now it’s even more critical to provide a variety of content types. Many options exist in addition to a standard blog post, including videos, podcasts and interviews. As a result, you have a better chance of attracting high-quality traffic by diversifying the material on your website.
Quality Design
The finest website design is both easy to use and visually appealing. Overcrowding and an unappealing aesthetic are two common reasons for people to leave an area quickly. Testing various elements of your site is the greatest approach to ensure that your design is doing its goal. In order to learn more about what your visitors like, you can conduct A/B testing on everything from color schemes to content categories.
Strategic Use of Social Media
Make sure your social media strategy reaches the correct people and presents an overview of what your organization is all about to assist assure high-quality traffic from social media. Visitors who are familiar with the company before they arrive at your website are more likely to become customers.
Consider bringing in quality website traffic instead of just a vast amount of traffic, which is the kind of people that want, need, and are eager to buy what you’re selling.
You can also check Losing Website Traffic? Learn to Diagnose and Fix Traffic Drops