Do you often see ads on Google search results pages?

Ads do exist on Google and other search engines; it’s impossible to miss them. Perhaps you have heard of PPC advertising earlier.

Paid search?

One of the most developed to guide of expanding your company’s reach is through paid search. It is a part of Digital marketing. This post offers an introduction to PPC advertising, defines some of the most important phrases a paid search marketer will come across, and focusses on a number of resources that can assist in the management of PPC campaigns.


So, What is PPC?

Pay-per-click, or PPC, refers to a certain advertising model. Advertisers pay to have their services included in results returned by search engines like Google and Bing. To acquire concrete results, the user inputs their inquiry, which consists of their target keywords. Users of search engines are often presented with text-based advertisements; the advertiser pays each time a user clicks on one of these ads (“PPC ads”).

You’ll see a diverse range of pay-per-click (PPC) advertisements on Google’s search engine results pages. One of the most prominent kinds of advertisement is the paid search advertisement. People see these ads when they use search engines to look for products to buy or information about specific topics. This could be a mobile search (for example, “laptop price in NYC”), a search for a nearby service (like an electrician or restaurant), a search for a specific product (like “Valentine’s Day present”), or a search for a more expensive product (like database software). These queries all enable cost-per-click advertisements.




Example of PPC from Google



Example of PPC from BING



Is there any validity to Google’s AdWords?

AdWords could be useful for your company, but that depends on the competitiveness of the keywords you’re bidding on and the relevancy of those phrases to actual conversions. Unless they wasted money on the incorrect keywords or produce poor, low CTR ads, we’ve discovered that Google AdWords is extremely effective for many different types of businesses.

How much does Google Ads cost?

Your business’s Google Ads advertising expenses may be significantly impacted by a wide variety of factors. When it comes to search, we are know that people in different states look for different things, and we also know that the average cost per click that advertisers spend varies from state to state.

  • Depend on
  • Country
  • Product
  • Competitiveness

How does Google Ads bidding work?

Your ad rank determines its position (Maximum Bid times Quality Score). First place goes to the highest ad rank. Your CPC will be the next highest ad’s rank divided by your Quality Score. You pay your maximum bid per click if you are the single bidder or the lowest bid in the Google Ads auction. AdWords penalizes low-quality bidders. Those with high Quality Ratings have higher ad ranks and lower CPC.

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