Direct Response was established in 2002, and it has since assisted several notable online retailers. Because to our foresight as Internet marketing pioneers at the turn of the century, we were able to remain at the forefront of virtually every new marketing innovation that came up in the new millennium.
Christopher Ulrich, our founder and current president, began his brand online in 1992 with what was arguably the first big directory (pre-dating Yahoo). He kept on with his law studies since nobody believed the Internet would ever “become commercial” when he launched. After clearing the bar in New York and Connecticut, he spent a few years practicing law and assisting a number of fledgling businesses. He recognized the need for a domain registration company and went out on his own to create Cydian Technologies.
He had already sold web addresses to thousands of people and web hosting to a smaller subset of those people before turning his attention to Internet marketing.
Using a variety of search engine optimization (SEO), pay-per-click advertising (PPC), affiliate marketing (affiliate marketing), email marketing, and social media marketing strategies, he has managed his clients achieve over $600 million in revenue over the past two decades.
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